One way is backwards
Set your costs, then your price. Build a brand, then your customers. Set the metric, then the result. We have it backwards. Pricing: find the value, then set a price, then figure out what makes sense for you to charge for that price. Brand: design your customers, they’ll build your brand. And you’ll find the red thread on all of those brands, to make a cohesive one. Metrics: figure out what you want as the outcome. Then think of the result, then the measurement. The metric is the measurement…
