The risks of pricing different
Pricing different than the convention (cost-plus pricing, hourly, input-based, market-based, etc.) is risky. It pushes you to think in different terms. Not only on what you do, but on what your customers actually get. It’s harder, more complex and more fluid. It changes on the context, not on the work done or product itself. It changes on the customer. It pushes you to say no to most prospects. It pushes you to detach what you charge from what it costs you. This is all risky, as it means…
