Customer is King
“The customer decides when and where to spend their money. They have the power.” What do you think of it? Is it true? Approaching your market like this means that you have little to no power in the relationship with your prospects, customers, competitors. It means that they are above, and they need to be accommodated. That they say, and we do as said. That what they say is rule. That we don’t challenge. That we don’t speak our minds out. That we don’t know better. That we’re not experts. And…
