Your Prices for 2026

If you’re considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with what you do or how this affects your business. First, it’s not your customer’s responsibility to make you profitable (if at all). Second, is the value of what you do 3% less with the fiscal change of the year? 🙂 Third, everybody does it. Why not ignore it at all and zag, when everybody zigs? Make it a jump, not a step up Just…