Overqualified
You don’t get to hire somebody highly qualified to do non-qualified-to-do work (paying top dollar). It makes no sense. It’s the same in business. Your customers don’t want to pay premium for a commoditized thing. And your focus in business has the same perspective. Is it important to have all the tiny work done? Absolutely. Can you have someone else do it so that YOU focus on the high impact? That might be a better way to make your business thrive. Maybe. It’s all on the focus.
