As long as it’s green
“Any money is good money.” But is it? Ask yourself. If that’s the case, are you happy with any money going into your business? Are you growing and expanding capacities? Or is it something more like it lets you survive? Leading your business with “Any money is good money” translates into a broad base of customers. Any kind of customer. From the ones who are willing to pay a lot for what you offer, to the ones who demand to pay the least to you. From dream customers, to customers of hell. And…
