Stop outperforming
You don’t need to outperform the competition. In fact, that’s not even why a brand gets to stay ahead of their market. Some say that strategy is about “outperforming the competition”. Bullshit. To outperform: “to do well in a particular job or activity compared to others of a similar type.” If that were true/the case, Apple would not be ahead in their market. Because, if you compare the features of their devices, you could easily find ones that perform better for less money. You want to stand…
