Shifting tides.
You can think big. You have to. In yesterday’s examples, this is what happened when fear was overcome. —————————– I’m afraid that if I raise my prices 3X I will receive hard No’s and will lose customers. The price raised 4X, and they kept buying. They were underpriced. An inflation adjustment should be fine. Ok… Maybe a 10%. (And then 10% by 10% the profit margins get thinner and the real struggle begins… until the end.) Detaching the price from external factors…
