Benchmarking
If you’re thinking that benchmarking is about how to be compared to your industry, you’re right. But let me push you a bit further. What if you take what’s the standard in your industry and think of ways to make it ridiculously small? For example, let’s taka warranties. Think of what warranties your competitors give, and then make a warranty that makes theirs ridiculously tiny. They give one year? What would you need to make it 10? Benchmarking is about pushing the market (and your customers)…
