A shopping list
That’s what most quotes and proposals look like. A list of items the prospect can choose from and decide what they buy. It doesn’t matter if it’s actually important, it’s what they “feel” it’ll be important for them… in their self-diagnose. A sense of alignment and direction BEFORE the execution? Nah. We need it to happen today. Let’s skip that. This looks too expensive from that proposal. Let’s take it off. This is too many things —and it’s not everything that I asked for. Let’s pressure…
