Anyone with a heartbeat
A business. A very broad description of what they do. To try to grab the most opportunity, and from there get the foot in the door. – Who’s your type of customer? – Anyone with money. [aka. Anyone with a heartbeat.] – What you do? Bring solutions. Creative. Collaborative. Team players. Strategic (whatever that means). A partner. More of what you can find in the market. Totally exchangeable with zero effort. One more in a sea of many. Just think of it. Which of the competitors would go and say…
