Who are you talking to?
Something that happens quite often when selling: you’re talking to one of the right people. You might be talking with some of the people that are in the process. You might be talking (and they might love you) to one of them: technical, manager, procurement, economic buyer. While doing it, others are left. And they become your blind spot. Involve everyone who is part of the decision in your process. That’ll give you better chances at moving forward, or stopping the process when things don’t…
