Seen that movie before
Pre-S: Been swamped with a project and this past week it was all about findings —which led to more writing. I’ve seen that movie before. Lots of the businesses I work with face similar problems. And they usually come with the same self diagnosis: We need more better leads. We need more better marketing. While this might be true, it’s never the main issue. One. It’s not a numbers game. The more quotes you send, the more sales you’ll make. Sure. Under whose rules? We are losing on price. Our…
