Dis-positioned
Dis-positioned. The lost battle driven by price. It’s an interesting thing that keeps showing up in many shapes, shades and forms: how businesses lose themselves into the weeds, and go into the gentle battle for control already losing. They show up as order-takers. They show up saying “Yes” to every request. They show up in fear (of losing the sale). They show up giving all the power (and price decisions) to the customer. They show up angry (that they’re taken advantage of). There’s a bright…