No marketing needed
An actual conversation: – When your product is so good, you don’t need marketing. – Ok. And what is marketing? – Well… social media, ads, PR… – Sure that’s A PART OF marketing. What about product development, innovation, pricing, distribution? – Ah, no. [product dev] That’s for product. [innovation] For R&D. [pricing] For Finance (or Sales). [distribution] For Sales. As if your business works in siloes (it doesn’t). Quoting Peter Drucker, “[…] the business enterprise has two — and only…
